Bianca Fersini Mastelloni
INVESTOR RELATIONS ED ETICA
Efficacia e vantaggi competitivi
Preface by Gioacchino Amato
To assume confidence such as requirement of the market, ethic as a competitive advantage, marketing as an essential instrument of a new methodologyc approach in the best practice of Investor Relations, is the challenge of the corporate communication.
The book establish the requirement to draw upon a new vision of the communication to the financial market and the relations with investors as much as possible without any conflict of interest between the sender and the receiving, across the adoption of an ethic conduct “beyond compliance rules”.